The U.S. Agency for International Development devised a secret social media project aimed at undermining Cuba’s communist regime, AP reports:
According to documents obtained by The Associated Press and multiple interviews with people involved in the project, the plan was to develop a bare-bones “Cuban Twitter,” using cellphone text messaging to evade Cuba’s strict control of information and its stranglehold restrictions over the Internet. In a play on Twitter, it was called ZunZuneo – slang for a Cuban hummingbird’s tweet.
Documents show the U.S. government planned to build a subscriber base through “non-controversial content”: news messages on soccer, music, and hurricane updates. Later when the network reached a critical mass of subscribers, perhaps hundreds of thousands, operators would introduce political content aimed at inspiring Cubans to organize “smart mobs” – mass gatherings called at a moment’s notice that might trigger a Cuban Spring, or, as one USAID document put it, “renegotiate the balance of power between the state and society.”
At its peak, the project drew in more than 40,000 Cubans to share news and exchange opinions. But its subscribers were never aware it was created by the U.S. government, or that American contractors were gathering their private data in the hope that it might be used for political purposes……
USAID documents say their strategic objective in Cuba was to “push it out of a stalemate through tactical and temporary initiatives, and get the transition process going again towards democratic change.”