At a time when Russia’s image in Europe and the U.S. has sunk to extreme lows, the Kremlin has announced dramatic new plans to increase spending on foreign propaganda, according to George Washington University’s Robert Orttung and the National Endowment for Democracy’s Christopher Walker. The Russian state budget includes a 41 percent increase for RT, the state-backed television network that broadcasts around the world in a number of languages. Rossiya Segodnya, the successor to the now defunct global news agency RIA Novosti, is set to see a tripling of its budget, they write for the Moscow Times:
The Kremlin is focused on poisoning minds through an insidious mix of information designed to muddy the media waters and disorient international audiences. ….It is telling that the growth in resources devoted to media beyond Russia’s borders is now outstripping those within them. At home, the Kremlin’s censorship and mass media control prevent alternative ideas from entering mainstream discussion and enable the government to dominate crucial narratives.
The Kremlin’s international propaganda applies a similarly cynical and manipulative approach, where it insinuates, for instance, that all societies are thoroughly corrupt and craven, suggesting moral equivalence between autocracies and democracies. RT unloads an endless stream of material seeking to portray the West, especially the U.S., in the most decadent of ways…..
As media analyst Peter Pomerantsev observed, debunking false information is time-consuming and expensive; the Kremlin’s fabrication of information is easy and relatively cheap. While the Kremlin tightens restrictions on the Internet at home, state media takes advantage of opportunities to make deeper inroads online beyond Russia’s borders. RT’s YouTube channel has garnered more than 1.3 billion views. Even accounting for clicks from phony accounts, this is a staggering number.
Russia and authoritarian regimes claim that their media outlets are just like Deutsche Welle, BBC or Agence France-Presse, Orttung and Walker observe:
But RT operates under the direction of unchecked authoritarian political power and is therefore an entirely different enterprise. Accordingly, it should not be understood as a news outlet, but instead seen for what it is: a weaponized media instrument.
While it denies any meaningful space at home for independent voices, beyond its borders the Kremlin is flooding the media space with half-truths and outright lies with the aim of polluting audiences’ understanding of the world.
Given the serious stakes involved, the democracies must devise a far more thoughtful response to meet the dual challenge of Russia’s intensifying censorship and modern propaganda, they conclude.
Robert Orttung is assistant director of the Institute for European, Russian and Eurasian Studies at the George Washington University’s Elliott School for International Affairs. Christopher Walker is executive director of the International Forum for Democratic Studies at the National Endowment for Democracy.